With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communicationsAll companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketingshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company s visibility, and position their organizations as industry thought leaders.
Apie mus